London-based minimalist fashion collection with focus on denim. Natural Selection is a contemporary men's brand, built on the Darwinian concept of constant evolution in a highly competitive world. The brand’s uncluttered and subtle aesthetic is communicated through use of uncompromising fabrications, finishing techniques, and understated detailing. Carefully considered denim pieces undergoing slow evolution are weaved into a seasonal collection as the brand practices its own interpretation of on-going iterative design in fashion.

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