SNOW PEAK

Contemporary Japanese technical outdoors collection. Founded in 1958 by Yukio Yamai, an accomplished Japanese mountaineer, Snow Peak began as a company producing superior gear for exploring the outdoors and has evolved into a brand that offers a wide range of products that balance fashion and functionality. Under the company’s current designer, Lisa Yamai, granddaughter of the brand’s founder, Snow Peak has taken a more design-oriented approach to its clothing, creating largely unisex garments that utilize sophisticated fabrics, which are also highly technical, such as Kanekalon®, a raw material that has traditionally only been used for flame retardant hair-extensions. As a member of the Japanese Conservation Alliance since the organization’s founding in 2003, the brand supports preservation of the natural environment through donating a portion of its profits. Snow Peak seeks harmony between people and nature and strives to be the leading manufacturer of exceptional natural lifestyle products in the world.